1.2 million kids do arts and crafts for fun, and almost 2 million adults make crafts like woodwork, jewellery and ceramics.
Creating visual arts and crafts is also the most popular form of creative activity by Australians, with one in five participating.
This makes craft more popular than Twitter, which has 1.2 million users in Australia.
While women represent 45 percent of those with a music qualification and 50 percent of those that study music, they make up just 20 percent of those registered to receive royalties.
There are significantly more male songwriters and musicians in Australia.
Unlike the musician population, two thirds of all music teachers are women, highlighting different career paths for men and women in the music industry.
After many years of declining revenues the recorded music market is steady, thanks to rising digital sales.
Physical sales revenue continues to fall, but digital sales are growing faster as fans buy more online, and embrace subscription services such as Spotify.
Australian household spending on visual arts has been growing over time.
We now spend over $100 annually on paintings, carvings and sculptures, art and craft materials, and art gallery and museum charges – a 26% increase on 2003-04 levels in real terms.
In the 2006 census around 7,800 people reported primary musician occupations such as instrumental musicians, singers, composers or music directors. This increased slightly to around 7,900 in the 2011 census.
Relative to the 12,500 thought to be currently practicing professionally, or the 60,000 of those registered with APRA | AMCOS, it is clear that considerable numbers of musicians are not working in musician occupations as their main job.
Looking at specific types of music practice suggests that composers/arrangers are the least likely to be practicing as their main job, whereas instrumental players are most likely to.
Relative to the global market for visual art, the Australian market is small. In 2011, Australian auction sales represented 0.6% of the total global auction market.
China is emerging as the largest visual arts market in the world in terms of auction sales, recording $5 billion in 2012 (41% of the global auction market) – highlighting big opportunities for Australia in the future.
Australians agree that playing an instrument is fun, a good way of expressing yourself, and gives a sense of accomplishment.
One third of kids learn to play musical instruments outside of school, and 70% of adults end up wishing they had learned.
Japanese artists are big in Japan, but US and British artists are big in Australia.
Our market favours international acts, with just 16 Australian artists making the Top 100 singles in ARIA’s End of Decade Singles (2000-2009).
Government funding of $330 million ensures art museums can open their doors for free to over 10 million visitors a year. This represents a cost of $0.04 per Australian per day.
Visual arts organisations also lead the arts sector in generating private sector support for their work, generating 24% of the $221 million donations and sponsorship earned by the arts in 2009-10.
We found 9% of Australians over 15 years of age attended an Indigenous visual arts and craft event in 2009 – equivalent to over 1.66 million people.
Looking at the arts overall, attitudes to Indigenous art are increasingly positive. Almost half of all Australians (47%) say their interest in Indigenous art is growing. A further 17% say they already have a strong interest and will continue to.