In 2012, over 43% of children aged 5 to 14 did arts and craft as a recreational activity outside of school hours.
Similar numbers of kids visit museums and galleries each year (43%), making visual arts one of the most common way children engage with the arts.
Government funding of $330 million ensures art museums can open their doors for free to over 10 million visitors a year. This represents a cost of $0.04 per Australian per day.
Visual arts organisations also lead the arts sector in generating private sector support for their work, generating 24% of the $221 million donations and sponsorship earned by the arts in 2009-10.
Australians purchased almost 100 million sound recordings in 2011, including CDs, vinyl, digital tracks and music ringtones. Audience demand for major music performances reached over 10 million tickets in 2010/11 – generating sales of more than $1 billion.
This means Aussies are consuming music faster than ever.
In addition to major ticketed events, live music brings millions of fans into venues such as hotels, clubs, cafes and restaurants. In 2011, it was estimated to generate 41.97 million attendances, and leverage $1.21 billion revenue through audience spending in licensed live music venues.
With 6,300 such gigs each week across the country, live music also helps to sustain almost 15,000 jobs.
While women represent 45 percent of those with a music qualification and 50 percent of those that study music, they make up just 20 percent of those registered to receive royalties.
There are significantly more male songwriters and musicians in Australia.
Unlike the musician population, two thirds of all music teachers are women, highlighting different career paths for men and women in the music industry.
Australia’s art museums are home to 2.8 million art works. In 2007-08, they held over 2,000 special exhibitions or displays, and recorded over 2 million paid and 10 million unpaid visitors.
Our art museums and galleries also enable millions of international tourists to experience Australian culture, and fuel important economic activity through tourism. In 2009, around 30% of international visitors and 43% of domestic travellers visited a museum or gallery.
1.2 million kids do arts and crafts for fun, and almost 2 million adults make crafts like woodwork, jewellery and ceramics.
Creating visual arts and crafts is also the most popular form of creative activity by Australians, with one in five participating.
This makes craft more popular than Twitter, which has 1.2 million users in Australia.
Japanese artists are big in Japan, but US and British artists are big in Australia.
Our market favours international acts, with just 16 Australian artists making the Top 100 singles in ARIA’s End of Decade Singles (2000-2009).
Almost all Australians intentionally listen to music weekly or more, and 57% attend live music events each year, making music the biggest art form in Australia.
By comparison, only 42% of us undertake physical activity for sport, recreation or exercise weekly or more.
With around 11 million visitors a year, galleries are now more highly attended than Australia’s most popular spectator sport, Australian Rules Football, which had 10 million attendances in 2009-10.