Some licensed venues generate revenue through ticket sales, however most performances are not ticketed. When surveyed about their events, venues indicated the main reason for staging live music was to generate patronage and invigorate other parts of the venue’s business, particularly food and beverage sales.
These venues were estimated to generate total revenues of $1,211.1 million in 2009-10, mostly through food and beverage spending by attendees.
The study estimated that the industry contributed $651.9 million in value to the Australian economy – which is broadly comparable with the sports industry. It also estimated the venue-based live music industry supports employment of approximately 14,866 full time equivalent positions.
 The comparisons made here include figures obtained through different methodologies, and should be treated