The 2012 International Visitor
Survey by Tourism Research Australia, showed around half (48 percent) of all
overseas visitors attended at least one cultural attraction while in Australia,
on par with 2009 levels.
Of these, 58 percent had visited
a museum or art gallery and 20 percent attended theatre, concert or other performing
Many also experienced Indigenous
culture, with 19 percent ‘experiencing Aboriginal art/craft and cultural
displays’, and 9 percent ‘visiting an Aboriginal site/community’.
International cultural and
heritage visitors create economic benefits through longer stays and higher
spending patterns than other tourists.
In 2012, the average amount spent per trip was $5,956 compared with
other international visitors who spent on average $3,779. This resulted in
total spending of $16.3 billion in 2012.
In 2009, visitors from Asia
(mostly China, Japan and Korea) accounted for 36 percent of all international
cultural and heritage visitors. The United Kingdom and New Zealand accounted
for a further 15 percent and 13 percent respectively.
The most popular destinations in 2009 for both
international and domestic cultural heritage visitors were New South Wales,
Queensland and Victoria, while rates of participation in cultural and heritage
activities were higher in the Northern Territory, the Australian Capital
Territory and Tasmania.