Building Markets

Spending on entertainment and media is expected to continue growing at 3 percent a year to 2018

PwC’s Australian Entertainment and Media Outlook 2014-2018 predicts that Australia’s total entertainment and media market will continue to grow at a 3.4 percent compound annual growth rate to reach $39.8 billion in 2018.[1]

Much of this growth is related to Australian internet access spending, which consists of consumer fees paid to internet service providers for broadband plans, wireless mobile services and data cards, and dial-up access.

Strong growth in the Australian music sector is largely driven by the digital distribution market which is expected to grow at a compound annual growth rate of 6 percent between 2014 and 2018.

The live music sector in Australia remain important. However, the fluctuating Australian dollar and recent changes in the festival market means international touring is no longer a guaranteed success.

[1] Including Consumer and educational books, Consumer magazines, Filmed entertainment, Free-to-air television, Interactive games, Internet, Music, Newspapers, Radio and Subscription television.