Building Markets

Creative and performing arts industries contribute less than half the economic value of broadcasting, but have double the employment

Based on statistics for selected industries published by the ABS, the creative and performing arts industry is bigger than the heritage sector, in terms of total income and industry value-added. [1] However, it is smaller than the broadcasting, printing and publishing industries.

Around 37,000 people are employed in the creative and performing arts industry, which is comparable in size to the motion picture industry, and high relative to the income of the sector.[2]

The creative and performing arts industry grew in size between 2007-08 and 2009-10 across all metrics.


[1] As defined by ANZIC 2006. This includes industries engaged in performing arts operation, Creative Artists, Musicians, Writers and Performers and performing arts venue operation.

Industry value added (IVA) represents the value added by an industry to the intermediate inputs used by the industry. IVA is the measure of the contribution by businesses in the selected industry to Australia’s gross domestic product.

[2] Note that this is based on a single industry and so differs from Cunningham and Higgs’ analysis of the 2011 census (which takes into account a number of creative occupations and industries using the trident approach. See the report for more details).

Figure 36 - Industry metrics for selected cultural industries

EmploymentTotal income
($ million)
Industry value-added
($ million)
Printing (including the reproduction of recorded media)50,0009,2524,034
Publishing (except Internet and music publishing) 49,00013,1817,091
Motion picture and sound recording activities36,0006,7522,157
Broadcasting (except Internet)18,0009,3374,052
Creative and performing arts activities37,0003,5011,441
Internet publishing and broadcasting5,000947392
Library and other information services1,000209107
Heritage activities6,000705366