The Australia Council’s research ‘Connecting:// arts audiences online’ found the internet to be a powerful tool for the arts in broadening and deepening engagement with audiences.
The research showed that a majority of Australians arts audiences were already using the internet in relation to attending arts events in 2010. Arts audiences were found to conduct a range of activities on line, particularly in terms of researching events, planning their outing, and conducting follow up activities such as sharing photos.
The research also showed significant interest in using the internet to engage more with artists and arts organisations in future. For instance, whilst just 15 percent of Australians had interacted online with artists and event organisers in researching events, 33 percent were interested to do so in future.