Private Sector Support

Private giving has overtaken corporate sponsorships since the economic downturn of 2008

Looking across the sector, arts organisations are now earning more from philanthropic donations than from sponsorships since the economic downturn.

In 2009-10, corporate sponsorships represented 58 percent of total private sector support, whereas in 2001-02, they represented 44 percent. Over the same period, donations grew from 42 percent in 2001-02 to 56 percent in 2009-10.

Similarly, AMPAG reports that the Major Performing Arts organisations receive 49 percent of total private sector support from private giving, 47 percent from sponsorships and 4 percent from fundraising events in 2012. Private giving has increased from around $10 million in 2001 to $31 million in 2012 (in real terms).