Looking across the sector, arts organisations are now earning more from philanthropic donations than from sponsorships since the economic downturn.

In 2009-10, corporate sponsorships represented 58 percent of total private sector support, whereas in 2001-02, they represented 44 percent. Over the same period, donations grew from 42 percent in 2001-02 to 56 percent in 2009-10.

Similarly, AMPAG reports that the Major Performing Arts organisations receive 49 percent of total private sector support from private giving, 47 percent from sponsorships and 4 percent from fundraising events in 2012. Private giving has increased from around $10 million in 2001 to $31 million in 2012 (in real terms).